Social Media in the Defence & Military Conference
6th Dec 2017 - 7th Dec 2017
SMi group is proud to announce its 7th Annual Social Media In the Defence and Military Sector. The event will be held in London on the 6th and 7th December 2017.
Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers post online can be crucial to winning the hearts and minds of local populations. Therefore today’s militaries and defence organisations must be competent in all social media channels as well as aware of the inherent dangers when posting online. Despite the risks involved, there are some important opportunities that militaries and the defence community can utilise when it comes to social media as a platform for intelligence gathering, branding, marketing and recruitment.
This industry leading event will explore the most successful recruitment projects from international militaries; look at the external considerations for social media usage; both a UK perspective and international perspective on content creation for communicating missions, values and selected activities; and broader social engagement with military and defence social media.